Strategy Planning of Coca-Cola

Question: Discuss about theStrategy Planning of Coca-Cola. Answer: Introduction Coca-Cola Inc. and PepsiCo Inc. since the day of their prominent co-existence in the market have been involved in the battle of getting hold the larger market share. This has given rise to the much talked about cola wars between the two beverage conglomerates. Coca-Cola being the predecessor among the two has successfully managed to retain its leading position. According to Barney, the most important characteristic questions regarding the resources are (Barney, 2014): Question regarding value Question of uniqueness Question of Imitability Now considering Barneys questions, among all the highly useful resources of Coca-Cola the most important ones for competitive advantage being: Human Resource: Coca-Cola as a company concentrates a lot on its employee satisfaction and the engagement of employees is very important to it. The organization also invests a lot on creating an ideal workplace and motivates its employees consistently through training (Sodhi, 2015). This effort is clearly reflected in the efficiency of their workforce and the success of the company. Financial Resources: A strong financial resource is fundamental to possess a competitive advantage over other rivals (Barney, 2014). Coca-Cola has the advantage of investing a great deal of money to access potential markets and develop infrastructure as well as broaden distribution network. Recommendations: Coca-Cola needs to invest on its physical resources; especially it has to arrange better water management in the regions of water scarcity. Coca-Cola offers lower diversity in products whereas its competitor PepsiCo has developed successful brands like Kurkure other than beverages. Coca-Cola also lacks its presence in health beverage sectors. It must restructure its physical resources to survive the choice of heath conscious consumers, a good initiative has obviously been taken by introducing diet coke. References: Barney, J. B. (2014). How marketing scholars might help address issues in resource-based theory.Journal of the Academy of Marketing Science,42(1), 24-26. Sodhi, M. S. (2015). Conceptualizing Social Responsibility in Operations Via Stakeholder Resource?Based View.Production and Operations Management,24(9), 1375-1389.